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I love well thought out and amazingly executed graphic design. As a double major in marketing and digital studies, it combines the two things I love: Art & Advertising. I have known that posters from different genres tend to follow a theme, many studios run with whatever’s successful. However, I thought it was so interesting to see and understand why they follow those trends, especially with color schemes. It’s cool how each genre followed a color scheme, for comedies it was white to make the main characters and their silly antics pop, for Indie films it was yellow because they have a low budget for advertising and yellow is a great way to capture attention. What was even more interesting, was when films with mixed genres would mix and so would their elements. For example, Little Miss Sunshine used the negative space that was common in comedies and the yellow coloring that was common in Indie films, and that movie has one of the most iconic posters to date! It was also interesting to see different videos reference similar things. For example, the TED talk explains how design and storytelling have to be connected, and then in the Stranger Things video they talk about how they landed on their iconic font by researching fonts from thriller books in the 80’s which is the genre and time period of Stranger Things! Adam Brody said in an interview “I probably like movie trailers better than movies, and I probably like posters better than trailers.” and he is so right. Movie Posters are their own art that are able to capture customer’s attention and leave them wanting more.